Taco Bell CMO David Ovens Sees Hot Opportunities
In a few weeks, David Ovens will mark his third year as Taco Bell’s CMO. Ovens, who arrived from the quick-service Mex chain’s parent company (he was formerly chief marketer for Yum! Restaurants International’s Australian and New Zealand operations), also brings experience culled from outside the restaurant biz, at Unilever, Kimberly Clark and Johnson & Johnson.

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